Job Board

Posted: 10th September 2021

Channel Marketing Specialist

We are looking for a Channel Marketing Specialist responsible for the management and coordination of the marketing activities for the Retail & Online customers, reporting to the Northern Europe Channel Marketing Director. 
You will execute activities to drive maximum ROI for Consumer Products in the region.
Support and report to the Channel Marketing Director & work in collaboration with the Sales Organisation by developing effective marketing programs & activities with Retailer, Etailer, and, occasionally, VAR accounts, that will help achieve sales targets, drive volume, and market share.

Work with Retailers and Etailers on category management projects and provide adequate retail and etail solutions to optimize the assortment in line with business objectives.

Ensure all online content is delivered to a high standard across Retailer, Etailer and, occasionally, VAR accounts, websites.
Coordinate product launches with Retailer, Etailer and, occasionally, VAR accounts.

Work with agencies to drive in-store merchandising efforts with Retailers.

Complete special projects, reports & analysis as required.

Manage the coordination of relevant trade shows, partner conference & sales trainings including, but not limited to design, content and logistical management.

Work with Retailer, Etailer and, occasionally, VAR accounts to deliver bespoke marketing programmes in line with Sales & Marketing strategies and IMP (Integrated Marketing Plan).

Responsible for reporting management & reporting of channel promotions, including ROI.

Initiate purchase orders for all marketing activities, requiring Finance/Marketing approvals in the relevant systems.

Prepare and present in-depth quarterly analysis of all promotional activities from previous quarter by region. Compare results to prior year highlighting cost, ROI, top sellers by product, by customer and other trends.

Hold and conduct weekly review on promotions with sales team.

Develop and maintain productive relationships with all channel partners and sales, product marketing, corporate marketing, marcoms, business operations, PR and social teams.
- Aptitude to understand technology & keep current with evolutions
- Good knowledge of marketing disciplines
- Good knowledge of business plan and marketing plan disciplines
- Good analytical skills, and adept in working with all business tools 
- Ability to build strong working relationships with people at all levels
- Excellent team worker.
- Strong negotiation skills
- Creative and innovative in his/her approach to problem solving
- Excellent presentation skills and report writing skills
Required Experience
- At least 4 years business experience, involvement in marketing-oriented projects strongly preferred
- Consumer/technology brand experience preferred
- Agency management experience a plus
Required Education
Bachelor’s Degree in Business or Marketing or equivalent, must be technically literate and proficient

Swedish, English